Add in Dormant Status to Hot Warm Cold ranking
We need a new "dormant" status which reflects contacts that are in the database and should receive passive marketing information but should not be actively marketed to / contacted by sales people.
This will help by discerning between unresponsive leads and long term cold leads which must be followed up.
This status reflects a comfortable middle ground between a "DNC" status and a "Cold" contact.
Grant Neilson
shared this idea
Thank you for the suggestion. We already have the functionality to assess how dormant interest is on a contact. In addition to the normal interest level, we have a “last contact date” field which can be used to infer how engaged a contact is. We believe it is counter-intuitive to add another interest level which would introduce more manual data entry and data management for our clients.