I’d like to propose a small but valuable upgrade to the default SMS message sent via Pocket when we add a buyer prior to an inspection.

Current SMS:

Hi [Potential Buyer],
Welcome to [PROPERTY ADDRESS]. Tap the link below for listing information.

Proposed SMS Upgrade:

Hi [Potential Buyer Name],
Welcome to [PROPERTY ADDRESS]. Tap the link below for listing information. Please refer to the paper brochure provided by our team for additional details.
If you have any further questions regarding this property, feel free to reply to this SMS or call us after the inspection — we’d love to assist you in buying this beautiful home.
Kind regards,
[Agent’s Name]
RE/MAX Prestige | [Contact Number]

Reason for Upgrade:

To offer a more personalised and professional buyer experience from the first touchpoint.

The new message encourages buyers to refer to the paper brochure, which is still an industry standard and contains exclusive property details only available to on-site visitors.

By adding this messaging, we highlight the value of the inspection and position our service as more helpful and buyer-focused.

It also gently opens the door to further communication, increasing engagement and trust.

This small change could have a meaningful impact on buyer perception and ultimately improve inspection follow-up and conversions.