You have a new client.

Perhaps they're a buyer for one of your new listings.

So Rex has a box where you've got numerous email trails set up and you tick the correct one for this particular property allowing you to automate your communications with the buyer to some extent.

There'd be a first email that perhaps thanks that person for registering and provides an extra detail about the property that's not been revealed to the public yet.

Email 2 might be a snapshot of the queue waiting to get in at your first open house.

Email 3 might be a hyper-localised viewpoint of the neighbourhood... perhaps an interview with your local barista.

Then the last email might announce that the property sold, with an image of the auction, thank you for your interest ... etc.

WHADDYATHINK???

K